And that’s why this pun is fun
It’s funny because ‘rip-off’ is a double meaning: it can describe a scam or something overpriced, and it also literally describes the ripping action and sound when you separate Velcro. The humor comes from this wordplay bridging the idiom with the physical behavior of the material. To get the joke, you need to know the English idiom ‘rip-off’ (meaning a cheat or overcharge) and be familiar with how Velcro (hook-and-loop fastener) works and makes a ripping sound when pulled apart.



